There are more than a few possibilities to why 95,000 stores picked Bigcommerce to setup shop online. Business started in 2009 could be a reason, or entrepreneurs just like how Bigcommerce get the job done. You could read more of this shopping cart review to learn about the ideal user for the software. You would want to know the pricing. The features, benefits of the features, pros, and cons are other aspects that drive your decision regarding this shopping cart software. You can learn more about the payment gateways, ease of use, and web design offered.
Apps are a way of life. You can take a closer look at Bigcommerce’s app store. The support offered by Bigcommerce may drive many people decision to use their software. You must get online visitors to strive; therefore, marketing tools draw an opinion or two in this review. Analytical Reports provide you much needed metrics that drives business decision-making. You want to find out more about the reports offered by the Bigcommerce’s software.
With partnership with Alibaba, Bigcommerce’s can offer a method for sourcing products. You can learn how it creates value for shopping cart software. Security for Bigcommerce’s online store is the last topic of discussion, but it certainly not least.
It all may help you understand why people use Bigcommerce’s shopping cart software. By reading this review, you may conclude Bigcommerce’s e-commerce software is not the shopping cart for your business. If you are too anxious to read further and learn why people use Bigcommerce to setup shop online, you can try Bigcommerce’s shopping cart software 15-days risk free. Before you click away please be aware, by using the links in this review, I earn a commission for any referrals. Okay, the disclaimer is out of the way. Let us begin the review.
Bigcommerce’s Shopping Cart Review Ideal Users
• Small to medium sized businesses
• Any business that sales ranges from $0-10 million
• Any business prioritizing easy setup of software and software that is easy to use
Bigcommerce Shopping Cart Review Pricing
The Standard plan begins at 29.95 per month. As of this posting, you earn a 10% discount for paying annually. You will have unlimited products, storage and bandwidth. However, the plan imposes 1.5% transaction fee on all products sold. It is a plan to get you up and running online, but most opt to pay for the Plus plan.
The Plus plan is $79.95 per month. If you chose to pay annually, you would save 10%. The Plus plan has similar features as the Standard plan with the exception of no transaction fees. The Plus plan has Abandoned Cart saver feature. Abandoned cart saver reminds visitors that they left products in the shopping cart. A generated email could get a shopper to return and purchase items. An abandon cart saver is a powerful feature that makes a Plus plan a viable option for potential online entrepreneurs.
Enterprise Plan is for businesses that generates a high volume of sales. Enterprise plan has same features as the Plus Plan. The ability to buy a dedicated SSL certificate from a third party is one of the features found only if you or your organization chose the Enterprise plan.
By opting for the Enterprise plan, your business has up-time service level agreement (SLA) as an option. The option guarantees your site is up for a certain time or Bigcommerce refunds a percentage of the payment for the service when the site up-time falls below what is required. Enterprise plan pricing is dependent upon the needs of business.
Bigcommerce Shopping Cart Review Pros
The tools Bigcommerce uses to educate its’ users is quite comprehensive. There are videos for the business owner who learns by watching. You will also find many how-to articles to help you.
The ease of use of Bigcommerce’s shopping cart makes the software very user- friendly. With a simple user-interface, the software makes a task like adding a product to your store a breeze. In the video above, I added a product to the online store to show the ease of use the Bigcommerce’s software.
Apps you can find in Bigcommerce’s App store will easily add or enhance a business function. There are apps for shipping, marketing, to notify customers that product is back in stock, and much more. Numerous apps integrate with the shopping cart software ensures business growth will not overwhelm the performance needed to keep production at an optimal level.
Marketing get your products in front of eyeballs with credit cards at the ready. Bigcommerce’s shopping cart software has a few ways to provide exposure for your products. For example, the software will allow you to upload products to comparison websites. E-commerce software can have your products selling almost everywhere such as the giants like Amazon or EBay. There are also apps available to assist with a store owners’ marketing needs.
Bigcommerce Shopping Cart Review Cons
There is nothing perfect and neither is this software. When you consider other major e-commerce software brands, Bigcommerce’s software is a bit pricey. The lowest plan for Bigcommerce is the Standard plan. The Standard plan begins at $29.95 per month. The Plus plan is 79.95 per month, and the Enterprise Plan is for a business doing major volume in sales. The pricing for Enterprise is set in manner that is best suited for the business.
Definitely slow response time to email must improve. I sent an email regarding posting a video, but it took 6 days to get a response. I had question regarding their API support and I gave them call. I was on hold for about 9 minutes. However, I tried technical support a second time with a phone, and this time I opted to have them call me back. It took about 3 minutes for a person from technical support to give me a callback. It was much needed information regarding API Support for the Enterprise pan. The question was simple in nature, but the person from Technical support helped me. He gave knowledgeable response.
The free themes offered are just what you might expect for a free item. The free themes need an update, because they look years old. Appearance instills trust online and when your storefront does not look sharp, visitors are on to the next storefront to spend their money.
The 1.5% transaction fee for the Standard Plan is costly for a few entrepreneurs. It is important to save money whenever you can. The transaction fee can really take a big bite out of your profits. It is just better business sense to not be assessed a transaction fee for every product sold.
Bigcommerce Shopping Cart Review Features and Benefits of Features
Bigcommerce Shopping Cart Review Payment Gateways
You have your store stocked; storefront’s appearance looks great, but your online business goes nowhere without a payment gateway. Payment gateway allows stores to accept credit card payments. As of this posting, there at least 40 plus payment gateways that processes your payments for Bigcommerce.
It also helps that a few of the payment gateways are able to process payments from many different countries. You also have access to familiar payment gateways such as, PayPal, Stripe, Authorize.net and Square. There are articles available for you to setup the payment gateway if needed.
Bigcommerce Shopping Cart Review Ease of Use
You will find that the software is simple to use. The software is easy to navigate. The user-interfaces will have you adding products to your store in no time. The video below shows how easy the software is to navigate, and you will see that menu options are straightforward. You can complete many tasks for your store without feeling lost or confused when working with new software.
Bigcommerce Shopping Cart Review Web Design
Appearance online is a deal-breaker. Therefore, you can sift through both the free and paid themes offered by Bigcommerce. However, you would want to put money into a paid theme, because they are the more attractive option, and they are responsive. The pricing for paid themes ranges from $120.00 to $250.00.
You can customize your store with online style editor. For example if you wanted to change the color, you would use the editor. Style editor is a tool for any person that does not use code to make changes to their store’s design. The editor does not work with all themes.
The free themes can get you started; however, they look too outdated, and only a few offered are responsive. Responsive websites allow your site to look well on any device such as a cellphone or tablet. You could also have one of Bigcommerce’s certified expert to help with your store’s design. Hiring an expert designer, you can expect to pay from $100 to over $20,000.
Bigcommerce Shopping Cart Review Apps Store
Through the integration of apps with your store, it helps add or improve the store’s functionality. You could use apps to improve the marketing of your products. There are endless capabilities to how you could improve the efficiency and overall performance by adding an app. Bigcommerce offers many apps in the store. Some apps are free and other apps you may have to pay monthly subscriptions for them. Developers develop apps for the store frequently; therefore, you will always have the latest app technology available.
Bigcommerce Shopping Cart Review Support
There is 24/7 phone support for all plans. For help, you can also reach support via e-mail or live chat 24/7. As mentioned in the Cons section of this review, the response time for an email needs major improvement. However, the staff was quite knowledgeable and answered my questions.
The Support Portal I took total advantage of as you probably would if you needed to troubleshoot a problem you might have. You will find various user-guides and how-to articles in the Support Portal to help with processes such as shipping. With the search, you type your problem and it provides the information available to help you.
Bigcommerce University has many videos to walk you through task such as adding a product to your store. It is good for anyone who is a visual learner. Community Forum is another option to help you with any questions. You will find the forum very active and willing to answer questions when possible.
Bigcommerce Shopping Cart Review Marketing tools
This software does everything it possibly can to provide exposure for your products. Most themes use search engine optimization (SEO) to drive traffic to your store. With the shopping cart software, you can create a blog. A blog that consistently provides good valuable content helps pages rank high in search engines.
Multi-channel marketing is another way that will put your product and brand in front of more people. It is all about integrating with major brands like Amazon or eBay. You can leverage the popularity of the Google Trusted Stores’ brand to help you sell more products.
You can take advantage of using the comparison sites to sell your products globally. The use of SocialShop allows you to sell your products on Facebook. It is more exposure and a chance to generate more revenue.
The Abandon Cart Saver is a tool found in both the Plus and Enterprise pricing plans. It helps your business by sending email notifications to visitors who left items in the shopping cart. It could lead to sale by reminding them to return and complete their purchase. You could add discount to entice them. It is another example how Bigcommerce’s software helps your store succeed.
Bigcommerce Shopping Cart Review Analytical Reports
The reports help you to see what is working well or is not. You have 9 reports that help you improve your store. There are many benefits gained by having these reports.
Store Overview Report
Store Overview Report provides you amount of orders, the number of paying customers, and how many visitors to your site, conversion rate, and average order value. It will show in percentage how much the numbers have varied according to what date or timeframe selected. You can get quick comparison of performance based on historic numbers when using this report. For example, if your orders are up 5% from month ago, the percentage will be in green.
Real Time Report
Real Time Report provides visits, revenue, amount of items sold, and the orders for the day. You can see real time activity such as where a visitor originated and what items are selling. You could easily see what hours your business receives the most traffic or make the most sales. You can use the information to promote certain products during hours with high volumes of traffic.
Marketing Report shows how visitors are getting to your storefront. The reports measures if a visit came via direct, search, social, AdWords, referrers, and campaign. It goes further by providing other metrics of revenue generated from each origin. For example, store XYZ’s visitors that originated from a social network generated $5,000 in revenue with 20 purchases happened with 300 visitors. You know where your traffic is coming from and what it means in terms of revenue. This information translates to designing better marketing campaigns or using better keywords to attract customers.
Merchandising Report shows you sale performance of each product. This report reflects the revenue made and number of purchases of the product for a selected time. You can also see the amount of product page visits. You can see how often customers abandons the product by examining the abandon rate. You know what products are selling, or not. You could adjust your inventory using this information.
Orders Report has the number of orders sold during that time. It shows the number of units and the amount of revenue generated. You can see orders purchased at a discount. You see the average amount or cost of each order. Information in this report can let you know if orders are being brought at a regular price or purchased when while on sale. The report shows how effective a promotion may have went by using this report.
Customers Report reflects the number of total customers. You will also be able see the number of new customers. A percentage represents returning and new customers in the report. You can see individual customer reports if the shopper has made a purchase within the selected timeframe. You would know how much he or she spent the average cost of their order. You can use this information to see if returning customers spend money or if new customers are buying the products.
Purchase Funnel Report
Purchase Funnel Report allows you to see how many times visitors come to your site. It will reflect visits that resulted in a view of one product page. It will also be able to distinguish visits that had one product added to the cart. A visit that results in a completed order counts as a purchased visit. With this report, you could use the information to see how many visits that it could take to convert a visitor into a buying customer.
Abandoned Cart Report
Bigcommerce’s shopping cart software provides you with many reports. For example, you receive an Abandon Cart report. The report provides the number of abandon carts. It list the products abandoned the most. You could use this information to help you reduce number of carts that been abandoned.
Insight Report is very extensive, but it has proven to increase revenue by 25% within 3 months of its use. You get four reports if you decide to purchase an Insight Report. The Merchandising Insights, Customer Insights, Abandoned Carts Insights, and Marketing Insights makeup the Insight Report.
Merchandising Insights provide information that dictate what products do better when on sale. You can see what products sell the best. You can get idea of what items to up-sell when purchasing a product. The reports show the product with no sales. The information could help with your marketing campaigns, and inventory management.
Customer Insights can tell you the purchasing behavior of a customer. For example, it can show a customer who makes purchases without any discount. It also reflects your best customer, and it provides a percentage of customers who are repeat purchasers. It offers more information, and you can use it to create more value to customers who are consistently buying products. You could ensure you keep the products he or she buys well stocked.
Abandon Cart Insights
It reflect products abandoned the most. You dig further to see why these products are in the report. You could remove them from inventory or run a promotion to boost the products’ sales.
You see how well your new customers are spending money. You also learn what marketing channel such as social had the largest first order. This information dictates what market channel should receive your focus.
Pricing for Insight Report
Since the Insight Report is quite valuable to a business, its’ pricing is based on monthly volume of orders sold. Pricing begins at $50 with up to 500 orders sold. You can expect pay $500.00 for the report if your monthly sales volume is 2,000-5,000 orders. However, if your sales volume is over 5,000 you are doing well, and you will have to call Bigcommerce for a price.
You can integrate Google Analytics into your store. You can then see if you are using the correct keywords to attract visitors. You can improve your SEO by understanding what keywords are getting you visitors to your store.
Bigcommerce Shopping Cart Review Product Sourcing
With the partnership with Alibaba, Bigcommerce helps you with sourcing products. Bigcommerce has also ensured that only quality manufacturers are available to serve its’ customers. It is another way that Bigcommerce helps you save money. It provides value to its’ future and existing clients. Production cost for most products created with Alibaba usually is much less than other manufactures that in the United States or globally. With the use of an escrow payment system, you only pay once you are satisfied with the quality of the product manufactured.
Bigcommerce Shopping Cart Review Security
You have seen how Bigcommerce’s marketing tools get visitors to your online doorstep, but the security of storefront is the trust builder. Bigcommerce’s stores use shared Secure Socket Layer (SSL) certificate for all its’ stores. With a Plus plan or higher, you can purchase a dedicated SSL certificate from Bigcommerce. The Enterprise plan is the only plan that allows a dedicated SSL certificate purchase from a third party. A dedicated SSL certificate allows a store’s domain name to appear instead of the Bigcommerce.com’s domain name that appears when using the shared SSL. Both shared and dedicated SSL certificates keep a page such as the checkout page safe and secure.
Payment Card Industry (PCI) compliance ensures store complies with requirements set by PCI Data Security Standard (PCI SS). All stores or organizations that transmit, store, and accept credit cards must comply with requirements to keep credit card information safe. Bigcommerce has a Level 1 PCI compliance. The Level 1 means Bigcommerce processes over 6 million Visa and /or MasterCard transactions. Level 1 also translates to stricter requirements and ensures business owners can trust the protection of their credit card transactions.
Bigcommerce Shopping Cart Review Conclusion
You really cannot call it shopping cart software, because it offers you much more. You could be apprehensive about the pricing, and you would not be wrong. Overall, the numerous features are in place to help you succeed online. I found the software easy to use. The support portal helped me dig little deeper into what I did not understand. Bigcommerce needs to improve e-mail response time. The knowledgeable staff is necessary for many people who only understand their business and how to run it well.
If you are looking to start an online business or think it is time to change your existing shopping cart software, you can help yourself by making Bigcommerce an option. You get value by opting for the Plus plan or higher. I cannot recommend the use of the Standard plan because of the transaction fees. However, if you are okay with transactions fees until your business grows, do not let my opinion stop you.
With any review, it is an opinion with a heap of information to help you decide. I recommend using the Bigcommerce software. Why not take advantage of the Bigcommerce’s 15-day free trial and see if their e-commerce software is for your online business