Bigcommerce Shopping Cart Review

Bigcommerce Shopping Cart Review Main Picture

There are more than a few possibilities to why 95,000 stores picked Bigcommerce to setup shop online. Business started in 2009 could be a reason, or entrepreneurs just like how Bigcommerce get the job done. You could read more of this shopping cart review to learn about the ideal user for the software. You would want to know the pricing. The features, benefits of the features, pros, and cons are other aspects that drive your decision regarding this shopping cart software. You can learn more about the payment gateways, ease of use, and web design offered.

Apps are a way of life. You can take a closer look at Bigcommerce’s app store. The support offered by Bigcommerce may drive many people decision to use their software. You must get online visitors to strive; therefore, marketing tools draw an opinion or two in this review. Analytical Reports provide you much needed metrics that drives business decision-making. You want to find out more about the reports offered by the Bigcommerce’s software.

With partnership with Alibaba, Bigcommerce’s can offer a method for sourcing products. You can learn how it creates value for shopping cart software. Security for Bigcommerce’s online store is the last topic of discussion, but it certainly not least.

It all may help you understand why people use Bigcommerce’s shopping cart software. By reading this review, you may conclude Bigcommerce’s e-commerce software is not the shopping cart for your business. If you are too anxious to read further and learn why people use Bigcommerce to setup shop online, you can try Bigcommerce’s shopping cart software 15-days risk free. Before you click away please be aware, by using the links in this review, I earn a commission for any referrals. Okay, the disclaimer is out of the way. Let us begin the review.

Bigcommerce’s Shopping Cart Review Ideal Users

• Small to medium sized businesses
• Any business that sales ranges from $0-10 million
• Any business prioritizing easy setup of software and software that is easy to use

Bigcommerce Shopping Cart Review Pricing

Bigcommerce Shopping Cart Review Pricing

The Standard plan begins at 29.95 per month. As of this posting, you earn a 10% discount for paying annually. You will have unlimited products, storage and bandwidth. However, the plan imposes 1.5% transaction fee on all products sold. It is a plan to get you up and running online, but most opt to pay for the Plus plan.

The Plus plan is $79.95 per month. If you chose to pay annually, you would save 10%. The Plus plan has similar features as the Standard plan with the exception of no transaction fees. The Plus plan has Abandoned Cart saver feature. Abandoned cart saver reminds visitors that they left products in the shopping cart. A generated email could get a shopper to return and purchase items. An abandon cart saver is a powerful feature that makes a Plus plan a viable option for potential online entrepreneurs.

Enterprise Plan is for businesses that generates a high volume of sales. Enterprise plan has same features as the Plus Plan. The ability to buy a dedicated SSL certificate from a third party is one of the features found only if you or your organization chose the Enterprise plan.

By opting for the Enterprise plan, your business has up-time service level agreement (SLA) as an option. The option guarantees your site is up for a certain time or Bigcommerce refunds a percentage of the payment for the service when the site up-time falls below what is required. Enterprise plan pricing is dependent upon the needs of business.

Bigcommerce Shopping Cart Review Pros

The tools Bigcommerce uses to educate its’ users is quite comprehensive. There are videos for the business owner who learns by watching. You will also find many how-to articles to help you.

The ease of use of Bigcommerce’s shopping cart makes the software very user- friendly. With a simple user-interface, the software makes a task like adding a product to your store a breeze. In the video above, I added a product to the online store to show the ease of use the Bigcommerce’s software.

Apps you can find in Bigcommerce’s App store will easily add or enhance a business function. There are apps for shipping, marketing, to notify customers that product is back in stock, and much more. Numerous apps integrate with the shopping cart software ensures business growth will not overwhelm the performance needed to keep production at an optimal level.

Marketing get your products in front of eyeballs with credit cards at the ready. Bigcommerce’s shopping cart software has a few ways to provide exposure for your products. For example, the software will allow you to upload products to comparison websites. E-commerce software can have your products selling almost everywhere such as the giants like Amazon or EBay. There are also apps available to assist with a store owners’ marketing needs.

Bigcommerce Shopping Cart Review Cons

There is nothing perfect and neither is this software. When you consider other major e-commerce software brands, Bigcommerce’s software is a bit pricey. The lowest plan for Bigcommerce is the Standard plan. The Standard plan begins at $29.95 per month. The Plus plan is 79.95 per month, and the Enterprise Plan is for a business doing major volume in sales. The pricing for Enterprise is set in manner that is best suited for the business.

Definitely slow response time to email must improve. I sent an email regarding posting a video, but it took 6 days to get a response. I had question regarding their API support and I gave them call. I was on hold for about 9 minutes. However, I tried technical support a second time with a phone, and this time I opted to have them call me back. It took about 3 minutes for a person from technical support to give me a callback. It was much needed information regarding API Support for the Enterprise pan. The question was simple in nature, but the person from Technical support helped me. He gave knowledgeable response.

The free themes offered are just what you might expect for a free item. The free themes need an update, because they look years old. Appearance instills trust online and when your storefront does not look sharp, visitors are on to the next storefront to spend their money.

The 1.5% transaction fee for the Standard Plan is costly for a few entrepreneurs. It is important to save money whenever you can. The transaction fee can really take a big bite out of your profits. It is just better business sense to not be assessed a transaction fee for every product sold.

Bigcommerce Shopping Cart Review Features and Benefits of Features

 Ecommerce Software Plans 
FeaturesStandardPlusEnterprise Benefits of Features
Unlimited productsIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Meet the different demands of customers by having capability to offer a variety of products

•Allows entrepreneurs to have a large inventory of products from start of their business
Unlimited storageIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Allows store owner to scale the website without worry of being charged for storing files that will grow such as more product images

• Helps account for the growth potential of a business as business grows so will the need for storage space as more files and data storage will be necessity
Unlimited bandwidthIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Allows store owner to scale the website without worry of being charged for storing files that will grow such as more product images

• Helps account for the growth potential of a business as business grows so will the need for storage space as more files and data storage will be necessity
Transaction fee
0.015Included Feature for Ecommerce Software• Allows entrepreneurs to start out small when higher pricing E-commerce software plan is not feasible for their business
No FeeIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Saves storeowner money
• Money saved could open many possibilities for use of in business or personal life
24/7 supportIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Customers able to get questions answered at anytime

• Helps in some cases when site cannot be down for long periods of time
Create your beautiful storefront
Dozens of storefront themesIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Keeps storefront looking fresh and new

• Allows the owner to customize his or
her storefront that could help user
experience and increase conversion
Web-based theme editorIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Keeps storefront looking fresh and new

• Allows entrepreneur to customize his or
her storefront that could help user
experience and increase conversion
Mobile-friendly storefront themesIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Allows user to reach customers who uses cellphones to shop

• Complies with Google to have mobile responsive website
Network of Bigcommerce design agencies availableIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Find designers that design website to meet your business needs

• Makes it easier to find designers with expertise suited for building a storefront
Grow your sales
Rank higher with SEO toolsIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• More optimized SEO website means more traffic and sometimes help generate more sales

• Makes your website easier to find via search engines
Social media integrationsIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Creates interaction between store and customer

• Gets people talk and share things about the store's brand
Built-in blogIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Creates more pages for search engine to find that leads to more visitors to storefront

• Provide customers with valuable information about brand or products that could convert him or her into a return customer
Gifting options (certificates & wrapping)Included Feature for Ecommerce SoftwareIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Helps promote brand
• Increase sales
Trackable coupon codesIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Allows store to monitor what coupon campaign actually works best for their customers

•Majority of customers takes advantage of using a coupon so could translate to increase sales
Time-limited promotionsIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• A good marketing tool to motivate customers to shop and spend

• Helps get people to talk about store and the product or service being promoted
Discounting rules engineIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Saves time when creating rules that programs software to apply discount for example shipping

• Business owner can see stats of discount in place for example to see how many times a certain discount was used
Pricing rules for customer groupsIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Saves time by setting rules once and automating the process

• Gear pricing towards the purchasing behavior of customers for example some customers like shopping at discount and others like paying for premium prices
Wholesale and retail pricing groupsIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Entrepreneur could gear pricing of their products business(B2B) customer for wholesale pricing while still doing retail pricing to other customers

• Store owner can be assured that his wholesale customer will only see wholesale prices and retail pricing will be seen by retail customers
Shopping comparison sitesIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Another method to get exposure for products and brand

• A more targeted approach of owner taking advantage multichannel commerce that helps generate more sales
Google Shopping feedIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Increase conversions by showing product in feed

• Another method of advertising product to attract more customers
Google Trusted Stores integration Included Feature for Ecommerce Software• Helps builds customers' confidence in storefront that will help improve sales or conversion rate of store

• Integration simplifies process for storeowners to take advantage of what Google Trusted Store offers
Sitewide HTTPS for improved SEOIncluded Feature for Ecommerce Software• More potential customers will find storefront

• By having HTTPS makes storefront favorable with Google that helps stores rank higher in search engines
Manage your products and orders
Fast product import/exportIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Bulk upload product data such as SKUs saves time when adding products or making changes to product data in a database

• Reduce time to manage inventory
Product category hierarchyIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Keeps products organized easier to manage

• Finding products are easier for customers when products are categorized
Product options/variationsIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Meet more of demand of customers by providing them more variations of products

• Allows to provide product for customers willing to meet pay more value or customer believe discount shopping
Gallery of product images and videosIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Pictures and video engages customers

• Good pictures and video in some cases will motivate customer to spend more
Sell downloadable productsIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Eliminates inventory and shipping for entrepreneur and customers can get their product in some cases a matter of seconds.

• Helps business owner productivity by eliminating time he or she would use to pack an ship products to customers
Print shipping labelsIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Makes it convenient for storekeeper to easier to fulfill orders by being able to print out labels

• Print numerous labels allows automation which helps reduce shipping mistakes
Customizable order notificationsIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Tailor messages allows store owner to produce more personal message to notify customers of orders

• Add branding to notification create more brand awareness
Manage refunds, exchanges, creditsIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Keep customers satisfied by issuing refunds, exchanges credits in a timely manner

• Gives customers some confidence in shopping at storefront when store owners makes process simple and hassle-free
Products from Alibaba availableIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Makes sourcing available for those who are looking for products to sale

• Network of Manufacturers from Alibaba in some cases will help reduce cost to produce items to sell
Dropshipping integrations supportedIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Allows store owners to implement drop-shipping that will eliminate storage fees for inventory

• Enhances growth potential by providing ability to add more variety of products that could mean bigger profits
Fulfillment integrations supportedIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Provides large selection of options for store owners to complete process of order fulfillment

• Allows store owners focus on other aspects of business when they are able use fulfill
Omni-channel selling
Sell on Facebook with SocialShopIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Get products in front of more people

• Allows store owner another method for customers to make a purchase
Amazon integrations supportedIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Gain more exposure on different platform

• Help improve chances of making a sale
Marketplace integrations supportedIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Gets store owner into various markets

• Helps increase brand awareness
Square POS integrationIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Helps bring more brick and mortar stores online

• Store owners reaches more customers and possibly increase revenue
eBay listingsIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Adds another platform to sell products and increase revenue

• Use the popularity of eBay to attract potential customers
Optimize your shopping experience
Product reviewsIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Allows store owners to build creditability with their customers

• Feedback from customers will tell store owner what products makes it into the store
Product recommendationsIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Ability to be more personal with customer by recommending a product based on his or her interest or previous purchases

• Tool to help retain existing customers and entices customer to spend more
Wish listsIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Allows customers interactions that entrepreneurs can then use to offer products that their customers are looking to buy

• Help reduces chances of shop cart being abandoned since store owners has idea of what products customer is looking for
Live chat integrations supportedIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Engages customers and in some cases improve chances of making a sale

• Improves customer service by being able to communicate to customers and get feedback almost immediately
Fast, accurate product searchIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Helps customers find products and information needed to improve chance of making a purchase

• Improves users experience and could translate to a return visit
Product filtering and faceted searchIncluded Feature for Ecommerce Software• Helps customers be more specific with searches of products with ability filter by category or criteria

• More specific searches usually translates to a buy signal and could help convert more customers
Take orders with a secure shopping cart
Accept credit cards and PayPalIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Mandatory to conduct business online

• Meet demand of various customers using different type of payment methods
Best-in-class payment providersIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Provides store owners well known choices for accepting payments

• Customers are more willing to spend money when using a payment provider they are familiar with
Automatically calculate sales taxIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Reduces time to accurately process invoice that reflect sales taxes

• Speeds up the checkout process
Real-time carrier shipping quotesIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Fulfilment process expedited by knowing shipping pricing immediately

• Helps reduce overcharging of shipping and lead to savings for storeowner
Built-in PCI complianceIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Helps keeps storefront secure that ensures online shoppers the storefront is safe

• Builds trust and improves chances of customers returning because they feel that their payment data is being properly safeguarded
Checkout hosted on mybigcommerce.com using a shared SSL certificateIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Keep customers information secure

• Promotes trust for customers ensures their information is safe while shopping
Checkout hosted on your own domain using a dedicated SSL certificate purchased from BigcommerceIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Allows customers to see your domain name such as https:// yourdomainname.com/ instead of what a customer would see using a shared SSL certificate that would use https://abc246.mybigcommerce.com

• Promotes store 's creditability
Checkout hosted on your own domain using a dedicated SSL certificate purchased from a third partyIncluded Feature for Ecommerce Software• Allows storeowners to get their ssl certificate from anywhere without relying on the use of bigcommerce dedicated SSL

• Promotes tore 's creditability and trustworthiness helps retain it's customers
Retain your sales and customers
Newsletter integrations supportedIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Keep customers informed of store events

• Good tool to help create list that can be used by store owners provide a personalized message to their customers
Customer databaseIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Stores information that will help store owner better serve their customers for example will help improved market campaigns by have stored data of customers buying habits

• Most online shoppers come to internet try solve problems by using data you can better help them solve problems for example finding the right notebook for business use
Advanced customer segmentationIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Helps divide and target group of customer with specified criteria for example buying behavior and it could lead to better customer experience and increase sales

• Use to improve marketing and more by building a campaign that specifically fit a certain group of shoppers
Abandoned cart saverIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Helps converts sales by notifying customer via email there were items left in shopping cart before checkout was completed

• Email Notification is customizable and can be made more personal or added incentive such as coupon could help the customer return and complete transaction
Abandoned cart reportsIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Allows customer see how much revenue is loss by abandoning shopping carts

• Shows what products were abandon and could lead to further research of why and use information to reduce the number of abandon carts
Analytics to grow and optimize your business
Conversion tracking tagsIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Learn what keywords are driving traffic to product pages

• Better craft plans that lead to more traffic and convert visitor to a paying customer
Google Analytics integrationIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Monitor where and how traffic is coming from to storefront and helps business owner to allocate budget to plans or campaigns that brings more traffic

• Help improve how visitor uses website such as what content keeps a visitor on the page longer
Bigcommerce Insights reports availableIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Provides valuable information for example what products being sold and the products that are not being moved

• Improve operation of storefront, help store owner to improve how he or she spends their operational budget by reducing money spent on things that are not working for the store
Advanced reporting toolsIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Provides various trends and other useful data that will help the store owner improve their store
• Using data from reports will help the store become more efficient and improve how money is spent
Extend your store with apps and integrations
Hundreds of apps and integrations availableIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Help the store owner improve certain business processes such monitoring buying behavior of their customers

• Improves revenue by simplifying certain processes that allows business owner to focus on other aspects of their business
API accessIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Mainly for the developer but API simplifies how another program will function with Bigcommerce software

• Allows store owner to have apps or other application developed or implement function without having to get immersed in parts of software program not needed to implement what he or she trying do
Get expert services & support
Setup help and data migration availableIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce SoftwareIncluded Feature for Ecommerce Software• Help ease the process of setting up store if support is needed

• Store owners will be able to move data for the various products being sold to the new store being setup that essentially is data migration and help will ensure that the store owner data is transferred or moved and store is open as soon as possible
Priority support availableIncluded Feature for Ecommerce Software• There with expert knowledge to help solve technical problems that a store may have

• Resolve technical issues quicker
Dedicated account management availableIncluded Feature for Ecommerce Software• Helps make business become more efficient by improving business processes

• Formulate strategies that will help business growth
Uptime (Service Level Agreement) SLA availableIncluded Feature for Ecommerce Software• Makes store up-time priority or money is refunded when up-time falls below the agreement

• Keeping storefronts up and running means it keeps customers and store owners happy
API SupportIncluded Feature for Ecommerce Software• Support that will offer help in case of a custom integration is needed by store owner

• Expert knowledge is made available to keep storefront running smoothly

Bigcommerce Shopping Cart Review Payment Gateways

Bigcommer Shopping Cart Review Payment Gateway

You have your store stocked; storefront’s appearance looks great, but your online business goes nowhere without a payment gateway. Payment gateway allows stores to accept credit card payments. As of this posting, there at least 40 plus payment gateways that processes your payments for Bigcommerce.

It also helps that a few of the payment gateways are able to process payments from many different countries. You also have access to familiar payment gateways such as, PayPal, Stripe, Authorize.net and Square. There are articles available for you to setup the payment gateway if needed.

Bigcommerce Shopping Cart Review Ease of Use

You will find that the software is simple to use. The software is easy to navigate. The user-interfaces will have you adding products to your store in no time. The video below shows how easy the software is to navigate, and you will see that menu options are straightforward. You can complete many tasks for your store without feeling lost or confused when working with new software.

Bigcommerce Shopping Cart Review Web Design

Bigcommerce Shopping Cart Review Web Design

Appearance online is a deal-breaker. Therefore, you can sift through both the free and paid themes offered by Bigcommerce. However, you would want to put money into a paid theme, because they are the more attractive option, and they are responsive. The pricing for paid themes ranges from $120.00 to $250.00.

You can customize your store with online style editor. For example if you wanted to change the color, you would use the editor. Style editor is a tool for any person that does not use code to make changes to their store’s design. The editor does not work with all themes.

The free themes can get you started; however, they look too outdated, and only a few offered are responsive. Responsive websites allow your site to look well on any device such as a cellphone or tablet. You could also have one of Bigcommerce’s certified expert to help with your store’s design. Hiring an expert designer, you can expect to pay from $100 to over $20,000.

Bigcommerce Shopping Cart Review Apps Store

Bigcommerce Shopping Cart Review Apps Store

Through the integration of apps with your store, it helps add or improve the store’s functionality. You could use apps to improve the marketing of your products. There are endless capabilities to how you could improve the efficiency and overall performance by adding an app. Bigcommerce offers many apps in the store. Some apps are free and other apps you may have to pay monthly subscriptions for them. Developers develop apps for the store frequently; therefore, you will always have the latest app technology available.

Bigcommerce Shopping Cart Review Support

BigCommerce Shopping Cart Review Support

There is 24/7 phone support for all plans. For help, you can also reach support via e-mail or live chat 24/7. As mentioned in the Cons section of this review, the response time for an email needs major improvement. However, the staff was quite knowledgeable and answered my questions.

The Support Portal I took total advantage of as you probably would if you needed to troubleshoot a problem you might have. You will find various user-guides and how-to articles in the Support Portal to help with processes such as shipping. With the search, you type your problem and it provides the information available to help you.

Bigcommerce University has many videos to walk you through task such as adding a product to your store. It is good for anyone who is a visual learner. Community Forum is another option to help you with any questions. You will find the forum very active and willing to answer questions when possible.

Bigcommerce Shopping Cart Review Marketing tools

Bigcommerce Shopping Cart Review Marketing Tools

This software does everything it possibly can to provide exposure for your products. Most themes use search engine optimization (SEO) to drive traffic to your store. With the shopping cart software, you can create a blog. A blog that consistently provides good valuable content helps pages rank high in search engines.

Multi-channel marketing is another way that will put your product and brand in front of more people. It is all about integrating with major brands like Amazon or eBay. You can leverage the popularity of the Google Trusted Stores’ brand to help you sell more products.

You can take advantage of using the comparison sites to sell your products globally. The use of SocialShop allows you to sell your products on Facebook. It is more exposure and a chance to generate more revenue.

The Abandon Cart Saver is a tool found in both the Plus and Enterprise pricing plans. It helps your business by sending email notifications to visitors who left items in the shopping cart. It could lead to sale by reminding them to return and complete their purchase. You could add discount to entice them. It is another example how Bigcommerce’s software helps your store succeed.

Bigcommerce Shopping Cart Review Analytical Reports

Bigcommerce Shopping Cart Review Analytical Reports

The reports help you to see what is working well or is not. You have 9 reports that help you improve your store. There are many benefits gained by having these reports.

Store Overview Report

Store Overview Report provides you amount of orders, the number of paying customers, and how many visitors to your site, conversion rate, and average order value. It will show in percentage how much the numbers have varied according to what date or timeframe selected. You can get quick comparison of performance based on historic numbers when using this report. For example, if your orders are up 5% from month ago, the percentage will be in green.

Real Time Report

Real Time Report provides visits, revenue, amount of items sold, and the orders for the day. You can see real time activity such as where a visitor originated and what items are selling. You could easily see what hours your business receives the most traffic or make the most sales. You can use the information to promote certain products during hours with high volumes of traffic.

Marketing Report

Marketing Report shows how visitors are getting to your storefront. The reports measures if a visit came via direct, search, social, AdWords, referrers, and campaign. It goes further by providing other metrics of revenue generated from each origin. For example, store XYZ’s visitors that originated from a social network generated $5,000 in revenue with 20 purchases happened with 300 visitors. You know where your traffic is coming from and what it means in terms of revenue. This information translates to designing better marketing campaigns or using better keywords to attract customers.

Merchandising Report

Merchandising Report shows you sale performance of each product. This report reflects the revenue made and number of purchases of the product for a selected time. You can also see the amount of product page visits. You can see how often customers abandons the product by examining the abandon rate. You know what products are selling, or not. You could adjust your inventory using this information.

Orders Report

Orders Report has the number of orders sold during that time. It shows the number of units and the amount of revenue generated. You can see orders purchased at a discount. You see the average amount or cost of each order. Information in this report can let you know if orders are being brought at a regular price or purchased when while on sale. The report shows how effective a promotion may have went by using this report.

Customers Report

Customers Report reflects the number of total customers. You will also be able see the number of new customers. A percentage represents returning and new customers in the report. You can see individual customer reports if the shopper has made a purchase within the selected timeframe. You would know how much he or she spent the average cost of their order. You can use this information to see if returning customers spend money or if new customers are buying the products.

Purchase Funnel Report

Purchase Funnel Report allows you to see how many times visitors come to your site. It will reflect visits that resulted in a view of one product page. It will also be able to distinguish visits that had one product added to the cart. A visit that results in a completed order counts as a purchased visit. With this report, you could use the information to see how many visits that it could take to convert a visitor into a buying customer.

Abandoned Cart Report

Bigcommerce’s shopping cart software provides you with many reports. For example, you receive an Abandon Cart report. The report provides the number of abandon carts. It list the products abandoned the most. You could use this information to help you reduce number of carts that been abandoned.

Insight Report

Insight Report is very extensive, but it has proven to increase revenue by 25% within 3 months of its use. You get four reports if you decide to purchase an Insight Report. The Merchandising Insights, Customer Insights, Abandoned Carts Insights, and Marketing Insights makeup the Insight Report.

Merchandising Insights

Merchandising Insights provide information that dictate what products do better when on sale. You can see what products sell the best. You can get idea of what items to up-sell when purchasing a product. The reports show the product with no sales. The information could help with your marketing campaigns, and inventory management.

Customer Insights

Customer Insights can tell you the purchasing behavior of a customer. For example, it can show a customer who makes purchases without any discount. It also reflects your best customer, and it provides a percentage of customers who are repeat purchasers. It offers more information, and you can use it to create more value to customers who are consistently buying products. You could ensure you keep the products he or she buys well stocked.

Abandon Cart Insights

It reflect products abandoned the most. You dig further to see why these products are in the report. You could remove them from inventory or run a promotion to boost the products’ sales.

Marketing Insights

You see how well your new customers are spending money. You also learn what marketing channel such as social had the largest first order. This information dictates what market channel should receive your focus.

Pricing for Insight Report

Since the Insight Report is quite valuable to a business, its’ pricing is based on monthly volume of orders sold. Pricing begins at $50 with up to 500 orders sold. You can expect pay $500.00 for the report if your monthly sales volume is 2,000-5,000 orders. However, if your sales volume is over 5,000 you are doing well, and you will have to call Bigcommerce for a price.

You can integrate Google Analytics into your store. You can then see if you are using the correct keywords to attract visitors. You can improve your SEO by understanding what keywords are getting you visitors to your store.

Bigcommerce Shopping Cart Review Product Sourcing

BigCommerce Shopping Cart Software Source Product

With the partnership with Alibaba, Bigcommerce helps you with sourcing products. Bigcommerce has also ensured that only quality manufacturers are available to serve its’ customers. It is another way that Bigcommerce helps you save money. It provides value to its’ future and existing clients. Production cost for most products created with Alibaba usually is much less than other manufactures that in the United States or globally. With the use of an escrow payment system, you only pay once you are satisfied with the quality of the product manufactured.

Bigcommerce Shopping Cart Review Security

Bigcommerce Shopping Cart Review Security

You have seen how Bigcommerce’s marketing tools get visitors to your online doorstep, but the security of storefront is the trust builder. Bigcommerce’s stores use shared Secure Socket Layer (SSL) certificate for all its’ stores. With a Plus plan or higher, you can purchase a dedicated SSL certificate from Bigcommerce. The Enterprise plan is the only plan that allows a dedicated SSL certificate purchase from a third party. A dedicated SSL certificate allows a store’s domain name to appear instead of the Bigcommerce.com’s domain name that appears when using the shared SSL. Both shared and dedicated SSL certificates keep a page such as the checkout page safe and secure.

Payment Card Industry (PCI) compliance ensures store complies with requirements set by PCI Data Security Standard (PCI SS). All stores or organizations that transmit, store, and accept credit cards must comply with requirements to keep credit card information safe. Bigcommerce has a Level 1 PCI compliance. The Level 1 means Bigcommerce processes over 6 million Visa and /or MasterCard transactions. Level 1 also translates to stricter requirements and ensures business owners can trust the protection of their credit card transactions.

Bigcommerce Shopping Cart Review Conclusion

You really cannot call it shopping cart software, because it offers you much more. You could be apprehensive about the pricing, and you would not be wrong. Overall, the numerous features are in place to help you succeed online. I found the software easy to use. The support portal helped me dig little deeper into what I did not understand. Bigcommerce needs to improve e-mail response time. The knowledgeable staff is necessary for many people who only understand their business and how to run it well.

If you are looking to start an online business or think it is time to change your existing shopping cart software, you can help yourself by making Bigcommerce an option. You get value by opting for the Plus plan or higher. I cannot recommend the use of the Standard plan because of the transaction fees. However, if you are okay with transactions fees until your business grows, do not let my opinion stop you.

With any review, it is an opinion with a heap of information to help you decide. I recommend using the Bigcommerce software. Why not take advantage of the Bigcommerce’s 15-day free trial and see if their e-commerce software is for your online business